16 options for young people and adults Essay

1.3 Explain the post 16 options for young people and adults The opportunities for pupils aged 16 and over has traditionally been either to leave school and start employment or to stay and continue with their education. Although many pupils do still choose one of these options, there is now more opportunities available as there has been an increased government focus on education for post 16 year old’s in particular a focus on reducing the number of young people not in education, employment or training. The government is in the process of increasing the age to which all young people in England must continue in education or training. Since 2013 all young people have been required to continue in education or training untill they turn 17 years of age this will increase to 18 years of age by 2015. The goverment are focusing on post 16 options because they want to increase the quality of education available and ensure that all young people have the tools and opportunities they need to fulfil their potential so they are prepared for further education and work regardles of their background or life circumstances. By giving young people the options to undertake academic and vocational education including appreniteships and traineeships they are providing the skills need for life and work helping to create a more responsible, engaged and cohesive society. The post 16 options set out by the government are: College Sixth form Apprenticeships Employment with training One of the reasons for this change has been because of the governments concerns over the number of 16-24 year olds who have been classified as Neets. Neets are young people who are not in employment, education or training and are between the ages of 16-24. There is a number of factors that can contribute to young people becoming Neets they are: Young people who were eligible for free school meals are more likely to become neets than those not eligible. Young people who have been excluded or suspended from school are more likely to become neets than those not. Young people who have their own child are more likely to become neets than those who don’t. Young  people who have a disability are more likely to become neets than those who are not. Young people who achieved five or more GCSEs A to C grade are less likely to become neets than those who have not. The government hopes that by raising the participation age it will ensure that young people are equiped with the skills they need to be able to gain qualifications that will lead to sustainable jobs. Education and training is provided by a number of different ways for example: Colleges Universities Charities Armed forces Youth and community organisations Employment training Private training providers The learners can work towards a range both academic and vocational qualifications as well as take GCSEs and functional skills such as English and Maths. They can work towards getting A’levels, access courses, foundation degrees and post graduate qualifications. In addition to the qualifications mentioned there are professional and specialist qualifications available to learners such as first aid, safeguarding training, manual handing ect. All the above together will help to ensure that: More young people go on to study and gain the skills and qualifications that lead to sustainable jobs. They will be fewer young people who are classified as neets (not in education, employment or training. More young people will be involved in social action and feel they can make postivite changes in society and their own lives.

Everything Is Possible

Example, Ryan and Aaron only get sales of about $17,000 in the first year but they put more effort on their business ND start to double their sales each year and eventually reach an amount of $1 5 million a year. Although they gain a lot of profit through the large amount of sales, but they bravely plow most of the money back to the firm so that the profit of the firm can grow dramatically in a short time. This shows that we need to be brave to face the risk so that we can get a better result in our business.Before Ryan and Aaron start their business, they set a goal for themselves which is to help small businesses to compete with large businesses by having an inexpensive way which is by rumoring online. The above shows that we need to set a goal first before start working on something so that we won't confuse when we are middle of our working. Ryan and Aaron also realized the American economy and made good use of the internet and other technology. It will be hard if we don't underst and the economy of our working area.It will be more easily to start a business when we understand the economy of our working area. Not only that, if we made good use of the internet and the technology around us, we will be able to minimize our work and maximize the result. Lastly, Ryan and Aaron hire smart people and train them well to work with them so that they can handle a diverse customer base. This show that we needs to hire not only good but also smart employees so that we can higher our profit and lower our expenditure.Answer for question 2 Stakeholders of ‘Contact are people and groups affected by, or that can effect an organizations operations, policies, and decisions of [Contact. To balance the need of the stakeholders, we need to prioritize business and stakeholders needs. In order to feel like the company is still yours without offending or losing big stakeholders that intricate money to keep your company in business you need to take a moment and prioritize busines s needs and stakeholders' needs.This means that we have to capture business processes and link them to projects software and capabilities. We will also need to modify our procrastination as our understanding of the application an s Keener needs change. We need to take Into consideration ten customer needs as well by involving them in the project. Center development activities around stakeholder needs are also one of the ways to balance the need of the stakeholders. By leveraging certain developments or user center designs we can accept the fact that stakeholder needs will change over time.As our business changes so will the needs of the stakeholders and we will also need to meet their changing needs. The most important way is to understand available assets. By understanding what assets are available to the business we can also balance asset reuse with stakeholders needs. Some examples of business assets would be legacy applications, reusable components, etc. Answer for question 3 Th e two entrepreneurs most impressed me is that we are almost the same age when hey starts their business.By their age, I'm still studying but they already started their own business and started to earn money by themselves. They are also very brave to face the risk. As we know, they plowed most of the money back to the firm so that the firm can grow dramatically over time which shows that they are very brave to face the risk. They seem very different from the typical college student. Usually, a typical college student Just represents certain subject or society in the college, but they starts they own business which is no relation with the college.

Homophobia in Schools

Homophobia is a problem in many public and private school systems, denying homosexual students a safe learning environment. Everyday a student is discriminated against because of his sexual orientation. Gay, lesbian and bisexual students are being verbally, physically, and academically abused. Homophobia is taking hard working students and creating a negative and damaging learning environment for them. It’s time for a change. Words like â€Å"faggot, queer, homo, fairy and dyke† have become common â€Å"insults† in today’s school systems.These words are unacceptable, yet time and time again I observe teachers doing nothing when they hear said words being used. If however I were to use a racial slur such as â€Å"nigger† I would be immediately reprimanded and possibly disciplined. Discriminating against someone because of who they love is inexcusable. Schools NEED to do something to combat this growing problem, Girard may have an anti-bullying progra m instituted but what does it really do to combat it? Nothing. They preach equality, but do they enforce it?No. Instead of instituting programs to teach equality, punishments must be given out. Instead of being passive, schools should be aggressive in defending the victims of all forms of bullying. Students who identify themselves as â€Å"gay† are up to five times more likely to miss school due to feeling unsafe, 28% of them are forced to drop out. And yet school administrations do nothing about it. In fact 85% of teachers actually oppose integrating lesbian, gay and bisexual themes in their curricula.Frighteningly A 2007 survey found that four out of five young lesbian and gay people have no access to any information about LGBT issues at school. There are many different ways in which LGBT people experience homophobia, including malicious gossip, name-calling, intimidating looks, internet bullying, vandalism and theft of property, discrimination at work, isolation and reject ion, sexual assault, or even being sentenced to death. All forms of homophobia are destructive, not just for people living openly as LGBT, but for society as a whole.Living in a homophobic environment forces many LGBT people to conceal their sexuality, for fear of the negative reactions and consequences of coming out. For people who have been brought up to believe that homosexuality is wrong, the realization that they might be gay can cause feelings of shame and self-loathing, leading to low self-esteem. Suppressing homosexuality involves denying an important part of a person's identity, and can have a serious impact upon their life and relationships. Furthermore, the dilemma of whether to ‘come out’ or not can cause a great deal of personal distress.

The Life and Adventures of Joaquin Murrieta Essay

The Life and Adventures of Joaquin Murrieta - Essay Example This is the case with Joaquin Murieta who despite being a bandit is also depicted as being an honorable man as seen in the manner in which he shows acts of kindness especially for those people who are marginalized or poor in society. An incident where Murieta is shown being kind is where he demands that a ferryman ferries his gang across a river and give him all his money (Ridge 64 - 65). When Murrieta realizes that the ferryman only has a hundred dollars, he tells him to keep his money and pays him the full costs of ferrying the gang across the river. In this way, Murieta is shown to be a man sensitive to the plight of the poor, and it is likely that it is as a result of his having been raised in an environment of poverty which forced him to come north to California in order to make his fortune. The portrayal of Murieta, despite being a bandit, is one where he is depicted as being a very likeable individual as seen through the way that most individuals in the towns he ventures into do not consider him a threat. Instead, he is a man who is quite well liked with friend in almost all towns he visits who often warn him of anyone who is hunting him. It seems that it is as a result of the numerous friendships that he has developed all across California that Murieta is always a step ahead of those who hunt him. As a person who is considered to be a hero, he is constantly being protected by his friends in various towns who do not wish him to be captured. His likeable nature is part of the characteristics that make him a hero because despite living in banditry, he is an individual who seeks to always do the right thing at all times. Murieta is shown to be a man who has a very complicated personality in such a way that while he kills, he only does so in self-defense or in situations where he has suffered betrayal from people that he

Beck's Theory of Risk Society Essay Example | Topics and Well Written Essays - 2500 words

Beck's Theory of Risk Society - Essay Example Time and again, sociologists have studied societal behaviours and have coined different names for different societies. With the advent of the era of advanced modernity, societal thinkers went into further depths and coined even more comprehensive titles such as Affluent societies, Civic Societies, Open societies etc. One of the most prominent societal thinkers of this new modern era is Ulrich Beck. INTRODUCTION TO BECK AND RISK SOCIETY The German sociologist coined the name of Risk Society in his book ‘’ Toward a New Modernity’’ to explain that this era of advanced modernity is overwhelmed by the underlying risks that form an integral part of the future of these societies. Beck uses the term to identify societies that are risk averse and try to find out systematic methodologies to deal with risks induced by the modernisation itself. The term risk society is also analysed through the paradigms of a theoretical framework. This frame comprises of three interre lated ingredients: Individualization, Risk and reflexive modernity. The underlying basis of Beck to his argument is that modern society is exposed to a plenthora of risks and uncertainties. These uncertainties can include nuclear radiations, global warming, highly endemic diseases, invasive species and many other virulent phenomena (Adam, 2000). CRITICAL ANALYSIS OF BECKS THEORY: The historical theoretical work on societies centered around the distribution of world resources. Particularly those of the beginning of the modern era but with the new concept of risk aversiveness, Beck has given new paradigms to the societal risk theories. He argues that today, the focus of societies is not on the distribution of resources but on the distribution of risks and machinations of modernization, the risks prevalent in the contemporary scenario. He furthers his stance by saying that many potential risks are extricated from the concepts of boundaries and so these risks cannot be equitably distrib uted. Everyone therefore is equally at risk. Hence the concept of social classifications identified by the historical sociologists are no longer relevant according to Beck because risks cannot be equitably distributed and so all social classes are dissolved leading to individualization of the social actors. INDIVIDUALIZATION: According to Beck since all countries are equally exposed to the risks identified earlier, all entities, organizations, institutions and governments stand at the same level and so they are individualized at their own domains. Thus they have to take charge of the responsibilities and work on solutions to mitigating these risks. These individualized social actors identify the risks generated from technological innovation and new discoveries and they undertake action such as social movements and awareness campaigns to pressurize the innovators in being safety complaint. On the basis of this idea of individualization, Beck illustrates the vision of ‘New Moder nity’. He portrays a society where personal experimentation and cultural innovation are cherished at the back of high potential uncertainties. Beck considers both regressive and progressive elements to individualization REFLEXIVE MODERNIZATION Beck criticises modernity by attacking the presuppositions of the theory of modernity related socialization. He is of the opinion that many sociologists confuse modernity with industrialism. He finds progress in the overrated social theories which align linear

Project- designing quality assessment(2500 words)‎ Coursework

Project- designing quality assessment(2500 words)‎ - Coursework Example plan is destined for the assessment of teachers who will work with young people to train them in the installation of personal computers with associated software and peripherals. The ultimate aim of this training is to facilitate subsequent employment of the students. As teachers coming on to this program are skilled in information technology, at least to the level required to teach this course, but may not have had extensive experience in teaching and teaching techniques, this plan will help to assess the teachers in their teaching effectiveness. In the course, the teachers are the students. They learn how to teach. This is done in a specific training program that we name "teach-the-teacher". Our assessment plan is designed to be the logical conclusion of a â€Å"tell-show-do† teaching methodology, where it is first explained to the teachers what they need to assimilate (â€Å"tell†), the practical application is then demonstrated to them (â€Å"show†) and finally a check is made that each teacher can execute the practical tasks required or demonstrate competence in some appropriate way (â€Å"do†). The assessment plan will therefore cover these aspects with theoretical and written assessment tests, as well as practical assessment tests. The assessment is to be administered to the trainee teachers following this "teach-the-teacher" course at the end of the three days of training. The theoretical / written assessments will take place at the desks situated in the classroom used for the training, as a pen and paper exercise, using multiple choice and essay type questions. The practical assessments will take place individually in the classroom itself as well as in rooms adjacent to the classroom to allow sufficient privacy for each trainee teacher and avoid the risk of collusion. Each teacher will answer the questions in the assessment on his or her own, and the grades will be calculated for each individual from the answers given. The correctness of the answers will be

Buddhism' s Success in China Essay Example | Topics and Well Written Essays - 750 words

Buddhism' s Success in China - Essay Example To support this answer, this paper will compare and contrast Buddhism to Confucianism/Legalism and Daoism. Buddhism was originated in northern India, near the Himalayan Mountains, by Prince Gautama, during the sixth century B.C. Stearns summarized that the system advocated by the prince taught that enlightenment - and therefore contentment and peace in life - was achievable only through abstinence from things that promoted misery, such as sensations, perceptions, thinking, reasoning and desire for things which men find agreeable - anything that appealed to the delight of men (75-77). Because of this abstinence and its reflection on Buddhist priests and adherents, Buddhism at its early stages could be seen as emblematic of the simplicity of the Four Truths, and how each and every individual, from the lowly workers to the exalted royals, could hold to its precepts. According to Stearns, the 'Divine Sage' Confucius (Kong Fuzi) proposed a system of harmony and keeping to the Way as "a social and political ethos derived from idealized values of the past" (36). As a system it was rooted in morality and ethics, providing reason and regulations, down to the smallest measure of a 'gentleman's' conduct in a very systematic, measured and precise way. Comparing Confucianism to Buddhism puts two things into perspective: one, Confucianism focused on conduct and propriety, a worldlier set of functions, whereas Buddhism focused on abstaining from worldly matters in general. Two, Confucianism was seen as something of an appointment, an elevation to and reward of power above the rest, and therefore not suited to the common people. This level of classism was not apparent in Buddhism. Legalism The primary advocate of Legalism was Han Feizi, who advanced Confucianism into a more pragmatic viewpoint. As Stearns stated, "this harsh but effective solution for resolving the chaotic conditions that plagued the Zhou dynasty included the introduction of new managerial techniques, improved bureaucracy, enhanced communication, land reforms and standardization of weights, measures and coinage" (43). Legalism was a law-driven approach to government, and as such dealt mostly with an ancient notion of cause and effect and consequently dealing effectively with the criteria that drove and defined such polarities. Again, in the contrast of Legalism with Buddhism, we draw the conclusion that Legalism was a more restrictive approach to government, focusing on controlling and compelling the masses rather than catering to the individual's needs. Legalism can be equated to a top-down method, whereas Buddhism could be seen as a bottom-up method; individual contentment begets collective contentme nt, as opposed to informed manipulation by a few to drive the collective towards restrictive unity. Legalism was more a political system rather than a religious one. Daoism Like Confucianism, Daoism proposed adherence to a 'Way', holding a similarity to Confucianism in this. Proposed by

Free trade and mercantilist Essay Example | Topics and Well Written Essays - 1000 words

Free trade and mercantilist - Essay Example So, while free trade is beneficent in its purest form, modern policymakers have hijacked the concept to serve the interests of select private businesses at the cost of smaller business enterprises and the majority of the electorate. (Dunkley, 2004, p.53) The rest of this essay will look into how free trade, despite strong arguments in its favor, has not always been adopted in economic policy making. It was by the start of 1970s that currents of change were detected in the global economic order, with nationalism and protectionism being replaced by neo-liberalism and free flow of capital. But there were also concerns that this new economic paradigm can lead to excesses and decadence. For example, the unsavory side-effects of free trade in this period includes â€Å"the appearance of a nearly feral form of entrepreneurship in which black marketers, drug barons, arms merchants, rackets bosses, Mafiosi, and other profiteers were emerging as the economic and political leaders of the social transformations underway in their respective societies.† (Buchanan, 2000, p.1) These developments acted as a disincentive for a few governments to draw up free trade policies. Another reason why free trade practices are not uniformly accepted is due to the effect it has on workers and consumers. Some believe that under this system, workers become helpless pawns of their capitalist masters, compelled to sell their labor power at sub-optimal costs. The only theoretical alternative they have to evading this exploitation is to become destitute, which is a far greater misery. Multi-national corporations (MNCs), which are the facade of free trade, are perceived as coercing citizens to unwillingly participate in the capitalist market system, while also leaving consumers with no choice but to buy their products. (List, 1997, p.51) In the book titled Telling the Truth about History, author Joyce Appleby traces how MNCs came to be

Police science College Essay Example | Topics and Well Written Essays - 750 words

Police science College - Essay Example 42). Police discretion has been further addressed and defined at the highest levels of the American criminal justice system. The United States Supreme Court, the ultimate arbiter of the reasonableness of police procedure, has sanctioned the use of police discretion in 4th Amendment search and seizure cases. Indeed, "There are many other intrusive activities that the Court leaves solely to the discretion of the police on the grounds that the individual has no "reasonable expectation of privacy" in the place or premises targeted by the police" (Maclin, 1996: np). In short, even from a constitutional point of view, there are situations when the use of police discretion is not only allowed, but necessary. Police discretion, therefore, can best be characterized as the use of judgment in fluid situations and settings. O'Connor presents a four-part framework for defining police discretion for a particular community: (1) discretion as judgment, (2) discretion as choice, (3) discretion as discernment, and (4) discretion as license (2005, np.). A police officer's judgment, for example, ought to be based on his experience, his particular area of expertise, and his insight into different situations as defined by that community. ... Discretion is therefore highly individualistic. Discretion one community might be exercised differently than in a different community. Choice means trying to find alternative solutions to problems. This aspect of discretion involves a weighing of the costs and the benefits of alternative courses of action. Discernment refers to an examination of the underlying merits of a situation. The police officer must use discretion, for instance to determine whether someone is being scapegoated or unfairly accused. Perhaps there is some excuse that, while not legally recognized as a defense, nevertheless is a very reasonable reason for employing discretion. Finally, the notion of discretion as license reflects the fact that there are times when it might be wiser to disobey standard operating procedures and rules. This is an area where the possibility for the abuse of discretion is the highest. In short, discretion is a multifaceted concept and it tends to be applied on an individualistic basis. Question 3: What is it about YOUNG PEOPLE AND THE POLICE Why is there so much conflict and animosity It has been established that police discretion exists, that police discretion is defined in various ways, and that there are many inaccuracies or myths surrounding the application of police discretion. The sources of police discretion regarding young people, however, are more definitely categorized and defined. O'Connor, citing the extensive research summaries presented by Gaines et al, breaks the causes of police discretion down into three main categories. The first category focuses on the age and the history of the offender and deals mostly with age-related factors. Does the offender, for example resist or respond

Operation Iraqi Free

Operation Iraqi Freedom Essay The relationship between the United States and Iraq has been a rather complicated relationship. This relationship can be classified as a roller coaster ride that last through out history. The United States and Iraq relationship became rocky in 1958 when King Faisal was overthrown and Iraq signed with the Soviet Union. Because of the relationship that the United States had with the Soviet Union this made Iraq and the United States relationship a little questionable. In 1967 Iraq broke all ties with the United States when they decided to join ranks in the protest of the United States and Israeli strategic alliance. This decision that the Iraqi made once a country we were allies to a country we do not trust but we will deal with, a country that became a server threat to the United States. However, when Iraq needed us to help them stand against Iran, the United States was there. Regardless of how shady the relationship was with Iraq, the United States saw Iran to be more of a threat then Iraq. Prior to this the United States had removed Iraq from the State Department list of state that sponsors terrorism. The United States did all this in hope of a closer relationship with Baghdad, Iraq. This step the United States made to get closer to Baghdad is what opened the door for the United States to have access to Iraq. By November 1984, the relationship between the United States and Iraq had been at full diplomatic. Needless to say, the United States did not full trust Iraq but did not see them as a serious threat. Iraq continuously showed the United States that they could not be trust by committing various acts against the United States in a way that seemed to be unnoticeable. On March 17, 1987, the Iraqi’s seem to have accidentally hit a United States ship, mistaking it for the USS Shark, this â€Å"mistaken† identify caused the like of thirty-nine American sailors. As if that was not enough, in June 1982 the assassination of the Israel’s ambassador to the United Kingdom, Shlomo Argov, was link to Iraq. The United States, although in what seemed to be a peaceful relationship with Iraq, still believed Iraq to be a sponsor of terrorism. The United Stated did remove Iraq from the list, however it was not necessarily done because of belief that Iraq was not sponsoring terrorist but it was done in the exchanged for expulsion of Palestinian terrorist Abu Nidal. The United States did not doubt that Baghdad was sponsoring terrorist, and the United States was completely right in their thinking. In 1985, Iraq shelter terrorist that was involved in the hijacking of the Achjille Lauro cruise ship and the murder of the wheelchair-bound United States citizen Leon Klinghoffer. Also two terrorist that had planned an attack was held in Rome on their way to the United States. Yet still the United States did not see Saddam Hussein and his regime as a serious threat. Prior to Desert Shield and Desert Storm, Iraq had destroyed the Iranians in April-July 1988 and the United State quickly disengages with Iraq. The overthrow of Iran brought power to Saddam Hussein and his regime that was not there prior to the Iran-Iraq war. During the war Kuwait allow Iraq to borrow seventeen billion dollars, but instead of Saddam Hussein paying it back like Iraq agreed to, he decide to tell Kuwait to right it of because they owned Iraq for protecting them from Iran. Iraq since 1961, when the British ended it’s protectorate in Kuwait, it was then that the Iraqi government claimed Kuwait was an â€Å"integral part of Iraq† (6). If it was not for Britain, Saddam Hussein would have taken over Kuwait in July 1961, so Iraq has had the idea of controlling Kuwait for quit some time, therefore the idea of Kuwait being in debt to Iraq for protecting â€Å"Kuwait† was just a way that Saddam Hussein was using to cause Kuwait to surrender to him. The United States was ready for the invasion of Kuwait by Iraq, so ready that the military was playing war games to train for it and in the middle of training the United States started to see the Armed Forces war games play out in real life. On August 2, 1990 Iraq started to make their move to attack Kuwait. Iraq’s war plan was to kill the royal family or Kuwait, in so they attacked reclaim royal palaces and the Dasman Places. On that same day by eight o’clock that morning Iraq had completely invaded Kuwait City, however the Kuwait royal family was able to escape due to the Emiri Guard delaying actions. This invasion on Kuwait allowed Saddam Hussein to have control or five percent of the world’s production and 19.6 percent of proven global reserves (10). As a result of this attack and take over of Kuwait, Iraq was in serious challenge to the 1980 Carter Doctrine that said, â€Å"any attempt by any outside force to gain control of the Persian Gulf region will be regarded as an assault on the vital interests of the United States of America. And such an assault will be repelled by any means necessary, including military force† (10). The Kuwait attack is the reason that the relationship between Iraq and the United States went bad, clearly the relationship was unstable from the beginning, and Saddam Hussein had proven time and time again that he could not be trusted so no one wanted to trust him with so much control over the world’s oil. This invasion of Iraq on Kuwait was the start of the building of Operation Desert Shield. Operation Desert Shield officially started on August 7th 1990 when United State aircraft started to arrive in the Gulf. The mission of the United States was to go in a liberate Kuwait, and their plan in doing so was to attack the Iraqi Army along the boarders of Kuwait and Iraq. In this attack it would deliberately keep the pressure up all through the night allowing the United Stated to by time on the â€Å"Time-on-Target† (14). Operation D3esert Shield was known as D-Day, This plan where complete on August 20th, and some of the other plans were for United States aircraft making and â€Å"hard initial thrust† against the Iraqi forces for the first seven hours the invasion. Also the plans that the United States had was to provision for land-based aircraft to relocate while the aircraft carriers USS Eisenhower and Independence (14). Operation Desert Shield lasted until October allowing all the aircraft to take their places and get ready for the start of Operation Desert S torm. Operation Desert Storm began January 17th, 1991, with the same mission to go in and set Kuwait free, for their royal family was working as custodians of Islam’s holist shrines, Makkah and Medina. The first weapon that was launch in Operation Desert Storm the TLAM that came from the Red Sea headed towards Baghdad. However it was not the first to hit anything, the Hellfire missile was the first to make an impact causing a gap in the Iraqi’s surveillance radar and the boarders of Saudi Arabia. It also had many more successful hits. Operation Desert Storm lasted forty-three days before the United States. February 7th, 1991, the United States was jointed by Joint Special Operation Task Force with the British. The DIA claim that only sixty Scuds was destroyed and most appeared to be ones of commercial articulate. On the 30th of January there were a number of Jordanian trucks that was hit and destroyed. The Unite States has did not claim collateral damage until 1992(67). During Operation Desert Storm on January 30. There was major collateral damage when the United States tried to hit Tigris Bridge and by mistake hit the Iraq Central Bank. Things may look to have gone perfect but a lot of the outside, but the United States there were a lot mistakes that was made. On February 25th 1990 this was the day the ground war took place, this day is known as G-Day. The day before, February 24th, the marine forces and two Islamic corps began diversionary attacks into the Saddam Line. The XVIII Corps launched a deep thrust towards Highway eight, and by the end of the day marine and Islamic forces had breached the Saddam Line and air mobile XVIII Corps forces had established forward operating base, known to this day as FOB, Cobra more then 280 kilometers inside the Iraqi boarders. This was known an Operation Desert Saber. During the ground war there were steps taken to ensure that the possibility of fratricide would be lower. The first step was related specifically to friendly fir between ground units. In order to do this GPS equipped units had to ensure that they were correctly aligned with their unit boundaries and were not moving or shooting over those boundaries. Secondly, Coalition units sacrificed precious seconds to ensure positive identification of targets, sometimes pausing six to ten seconds to be sure it was the Iraqi’s or allowing them to get close enough to get a clear visual identifying it was the Iraqi’s(105). On February 1991, Kuwait was completely set free, and although Operation Desert Storm only last a short time, the conflict with Iraq had never can to an end. Many things went on between the United States and cease fire that take place on March 3. Saddam Hussein he was really upset with the United States for innerving with his attempt to take over Kuwait. He was upset that the United States came in a liberated Kuwait from the Iraqi’s. This rescue mission was not just about free Kuwait but it was also about, taking away the power Saddam Hussein had gained room to take over in Iraq No one wanted to see a man who had proven too many countries time and time again that he is a man that can not be trusted at all . The time after Operational Desert Storm until the Operation Iraqi Freedom, was not a peaceful journey for the United States. Because of Saddam Hussein’s angry with the United States; the United States has suffered many attacks from Iraq. After the war the United States came in control of the airspace over the boarder of Saudi Arabia. This area was continually attacked by Saddam Hussein in this area. In September 1990, United States Air Force Brig. Gen. Bustert Glosson remains in the Saudi Arabia area to take command of the Special Planning Group that had developed a new integration of Instant Thunder which is now known as Offensive Campaign-Phase One. The mission of Instant Thunder Phase One was to reduce the strength of Iraqi’s deviations and there should be no diversion of air strikes against fielded armed force. The Saddam Hussein regime, the Baathist, the one that would give the most trouble was \ after Operation Desert Storm in March 1990 went from it survival tactics to becoming a resistant regime. From July 23, 1992, the Iraqi’s began to launch air attacks and continued to increase between the months of April and August, showcasing Saddam Hussein’s freedom of action. It was during this time that the United States, Bush distraction formed the â€Å"no-fly zone† Every since both of the no-fly zone in both the north, formed April 1991 and the south, formed in August 1992, was formed Saddam Hussein main goal had been to shoot down a United States aircraft using a mix of aerial and SAM forces(131). During this time Saddam Hussein was building his forces and he began to fly his aircraft in the no-fly zone, on January 6, 1993 Present Bush gave Iraq forty-eight hours to remove there aircrafts from the no-fly zone, Iraq to back away and removed their SAM from the area. However Saddam sent unarmed men into the United Nations’ zone to recover an aircraft that was lost in Desert Storm. The HY-2 Silkworm was no longer theirs it was suppose to go to Kuwait, this breach into the zone that separated Iraq from Kuwait is was started the first war between Operation Desert Storm and Operation Iraqi Freedom. The first attack on Iraq since Operation Desert Storm was Operation Provide Comfort. One of the mistakes of Operation Provide Comfort is it was unsuccessful because the United States decided to attack anyway with out being able to visional see the target. On January 11th and 12th the weather was bad and they were unable to see but because they were running out of time, the United States attacked anyway on January 12th. Once the United States was able to see what targets was hit, they quickly learned that it was a bad mission, out of the thirty-three targets only sixteen had been hit. On August 31st, an Iraqi armored spearhead thrust northward into the Green Lines and this action cause once again another attack on Iraq, Operation Desert Strike. From this point there have been countless attacks on Iraq due to Saddam Hussein’s many attempts to destroy the United States. Saddam Hussein has attack many of the United States’ U-2’s that were guarding the no-fly zone that he continually violated. Operation Desert Thunder I, II, and IV was all organized because Iraq kept violating the no-fly zone rules. However Saddam Hussein had a stagy known as â€Å"cheat and retreat.† By this time the UN had set up inspections throughout Iraq in search of Weapons of Mass Destruction (WMD) On many occasion Saddam Hussein would deny the inspectors access to certain places then when the United States were about to take action Saddam Hussein would retreat and back down. Saddam Hussein had used the cheat and retreat tactic so much that finally the Clinton administration took action and Operation Desert Fox took place. Because of so many times that Iraq would back down once the United States had spent money to deploy troops, the United States decided to make Operation Desert Fox a surprise by not deploying any more troops in the area only using the troops that was already in theater. This Operation started on December 18-19 as a successful mission; however things did not go all well because the United States received the wrong information about the where about of Saddam Hussein and his family. The United States was told that Saddam and his family would be at one of his wife’s places, Dora, but it was empty and had been for sometime. There were many other events that lead up to Operation Iraqi Freedom, but what push the limit for the United States was the events that took place on September 11. 2001 at 0730 Baghdad time a Predator was lost while flying a reconnaissance mission, making it the second to be lost in a few weeks time the first was shoot down. Also on this day nine hours later the first plane hit the north tower of the World Trade Center. The U.S. had enough of Iraq, all the trouble they have had with Iraq, the hit of the tower, on the U.S. soil was a wake up call. So on March 21 Operation Iraqi Freedom began. After Operation Iraqi Freedom, the relationship between the U.S. and Iraq seems to be at better standing and once again with the destroying of Saddam’s regime and the capture and execution of Saddam Iraq seems to be on good terms with the United States and now seems to be working for the same goal.

Development of an IMC Plan

Development of an IMC Plan Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , determine the budget and develop IMC strategies . Objectives:- the objective of this term paper is as follows :- To understand the concept of IMC. To analyze to how important an IMC is for making a brand. To understand that how various message can be send to various audience. To understand how various promotional activities can come out from IMC. IMC is about integrating the customer into the company: Its not about putting widgets or services in the marketplace based on what you think customers need. Instead, it is becoming a responsive organization driven by consumer insights that knows its customers wishes, wants, needs and desires and then creating products and services to fill those needs. IMC argues you need to get to know the customer better than your competitors, and maybe even better than they know themselves. A true IMC company is closer to the customer, and would never be nervous or ashamed to have one sit in on a strategic marketing meeting—a true IMC company has the best interests of its customers in mind. INTEGRATED MARKETING COMMUNICATION Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. As a marketing strategy, Integrated Marketing is closely related to and inter-dependent with Integrated Marketing Communications (IMC). Indeed, many observers use the term integrated marketing when they probably mean integrated marketing communications. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organisation. Schultz and Kitchen (2000) identified four stages of IMC concluding with an integrated value-based model. According to this interpretation, as the organisation becomes more committed to achieving consistency and differentiation across all customer contact points the business management challenge moves from marketing and marketing communication to the whole organisation, requiring a cultural and systemic infrastructure for integration. This in turn calls on new practices and higher-order levels of organisation management. For example, at this point IMC and CRM are effectively merged. As I am doing the IMC plan for tooth brush it is very essential for me to view the situational analysis: My products will mainly target the kids in which I think is a very large scope for the tooth brush industry and I want to grab that opportunity. Name of the tooth brush:- SHEILD TOOTH BRUSH Brand vision: To be the catalyst of change for younger generation and to create a brand inspiring innovation and to see SHEILD in the hands of 70% of our target market after 5 years. BIG IDEA: â€Å"Brighten Up The Tooth Brushing Experience† Campaign Idea 1 : Its not a Compulsion. Its an Adventure!! Campaign Idea 2 : Watch Your Mouth. Campaign Idea 3 : Good Brushing Now Means More Teeth later. Campaign Idea 4: Rediscovering Fun! Communication Channel Strategy: Buzz or street marketing Awake TV, Print Interactive website Prompt Point-of-sale activities, Sales promotion. My focus : SHEILD, which is an unattractive toothbrush, we propose a plan to revitalize the brushing experience for kids. Target market : Aimed at children from age 5 to 10 Colgate, Oral B are the two major players advertising their messages. SHIELD is one of the local companies of Jammu and Kashmir, which is manufacturing distributing toothbrushes for kids. They are not at all considering the kids market segment as distinct and have not come up with a separate communication campaign for kids yet AIM : To generate trial, achieve 40% purchase rate and become most preferred local brand in kids segment. OBJEVTIVE: To build an image of SHEILD as adventurous and exciting, create awareness about our presence and inform about the features and benefits of SHEILD. Single idea : â€Å" Tooth brushing is not a compulsion, its an adventure†. Proposed Essence : changing the way you brush. Forever! SHEILDS SITUATION ANALYSIS Product Attribute: A toothbrush with a small head and soft bristles having rubber feet at the bottom enabling it to stand. Pricing: Rs.40 Distribution : Distributed in Jammu and Kashmir wholesalers and retailers. Promotion: We will offer trade incentives/ promotions in the form of gifts and discounts but on occasional basis. CURRENT TARGET MARKET FOR MY PRODUCT: Target market approach: Kids 5-10 years Product positioning: The product gives a better SMILE Attitudes: Mostly people are not aware of the fact that SHIELDS toothbrush range also has toothbrushes for children and those who do know dont find it appealing enough as compared to imported brands. CUSTOMERS: Due to increased level of awareness, parents care more about their childrens teeth. Previously consumer didnt have much knowledge about toothbrush functions and benefits. Consumers used to purchase toothbrushes without much information about the product. They dont have good quality perception of local products. MARKET SEGMENTATION : GEOGRAPHIC: All the cities which include both Jammu and Kashmir. DEMOGRAPHICS: Gender: Both male and female. SEC: Both low class and middle class people. Family Size: Families even with one child are enough for our target but if the family size is big, its even better because more family members means more children if not currently then may be in future. Family life cycle: The main focus is on full nest which means families having children at home. Education: Children studying in High schools to Primary school. PSYCHOGRAPHICS: Personality: Marketers endow their products with a â€Å"brand personality† that corresponds to a target consumer personality. If we look at the range of toothbrushes by SHIELD, well see that none of them has a distinct personality that could make it prominent amongst the other brands available in the market. SOWT ANALYSIS OF THE BRAND: Strength: SHIELD is a known company(Hypothesis), mostly people are aware of SHIELD toothbrush due to its distribution network by the virtue of which it is known to very body. Leader in oral and baby care segment because we have made our main thrust on the baby segment which is going for us in the long run. Diversification Strong distribution network Wide range of toothbrushes, each targeting different age groups. Price Range (ranging from Rs( 10)to Rs( 55) affordable as well as expensive. Weakness: Weak Positioning and Image. Low budgets. Lower quality as compared to MNC competitors. People mostly prefer Oral B and Colgate over Shield. Opportunities: Consumers are preferring functionally effective premium products with professional quality to meet their personal care needs. People are now more conscious about their image and appearance and prefer to use branded products. Increase in awareness of dental hygiene and its importance. Increase in population Exploring new categories like kids market Migration of people from rural to urban areas and Rural population switching from miswak, Desi toothpowder to toothpaste. Automated supply chain which we have decided to have for our shield product. Lifestyle of people is changing and they are becoming more. Awareness and Education of the people due to the increasing education standards. Hygiene conscious. Variety seekers. Threats: Local companies producing low priced products. Threat from Chinese products that are cheaper and more attractive. Threat from substitutes. Low brand loyalty and weak image. Increase in raw material price. Inflation in the country Competitors re-launching their products Competitors increasing their marketing budgets Unstable economic conditions SHIELDS CURRENT APPROACH Shields Objective: To become No.1 category toothbrush and we plan to pursue it by increasing awareness level among the customers. Their core communication message is based solely on smile, its our positioning strategy. Big idea is based on the fact that people should replace their toothbrush after every 3 months, otherwise it loses its effectively. We will follow continuous advertising pattern, the advertising mediums used are TV, radio, and print ads. Strength: product range, portfolio Tagline : â€Å"haso zara aur khil khila k† We will also use several sales promotion tactics in order to enhance the sales and ultimately the profit of our firm. Competitors: Our local competitor is EZI GRIP (Hypothetical) and we have made certain marketing strategies in order to tackle with these local brands. Chinese products are making the competition more and more tough for the other brands to survive the market. Colgate ,Oral-b are the two main competitors of my brand. ANALYSIS OF KIDS TOOTHRBRUSH MARKET TOOTHBRUSHES DEMOGRAPHICS PURCHASING POWER Sheild: Our main objective is to target the kids market. Our product is designed in a very sophisticated manner in order to save the grasp the kids market in which we think is the huge opportunity for the brush makers. Shield aimed at children from age 5 to 10 containing a very small head with soft bristles, particularly for children whose set of milk or baby teeth are still breaking. Is a high priced product. Our customers have a high purchasing power and are ready to spend money on purchasing an expensive toothbrush. Shield Junior is made for children from age 4 to 10 containing a very small head with soft bristles. The toothbrush has candy shaped figures at its end with two different colors. Low priced as compared to other competitors to maintain a certain difference between both the brushes and their target markets. Little Star shield made for children from age 5 to 10 containing a very small head with comparatively hard bristles. Little Star does not contain costly raw materials and does not have an extraordinary design therefore, it is also low priced. Chota Shield cater to the children from age 6 to 11 and the design of the toothbrush is very plain aimed at parents who dont want to spend muc h on toothbrushes. Regular toothbrush for children with an ordinary design and specially targeted to people with a low purchasing power. Little Star Shield is same as Chota Shield same as our new product FLEX JUNIOR aimed at children from age 10 to 12 as its head is a little big as compared to other toothbrushes and is made for those children whose baby teeth have been replaced by adult (permanent) teeth. Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. ISSUES FACED BY THE BRAND (SHIELD) Main purpose of the toothbrush is not being fulfilled (does not stand and falls down) Over Priced Low Quality Major focus is on the range and not on promoting children's toothbrushes separately Unattractive Colors Low Budget Major competition from low priced products (Chinese) in the market BRAND VISION: To be the catalyst of change for younger generation and to create a brand inspiring innovation. To see Giggles in the hands of 70% of our target market after 5 years. OBJECTIVE: To spread awareness about the importance of oral health and improve the quality of teeth of Indias Children so that they are able to live a better, happy and healthy life. ROOT STRENGTHS: Wide range of toothbrushes Local Brand The ‘Care is the core message, which has made Shield a recognized household name in Jammu and Kashmir. BENEFITS: SHIELD toothbrush is for children with a complex mixture of different sized permanent and baby teeth. It features a combination of bristles for cleaning sensitive gaps and to effectively reach and clean teeth. The handle is cartoon shaped sized to fit optimally into a childs hand for maximum comfort and control. POSITIONING: DISCRIMINATIOR: Only Shield is the first one in the local market of INDIA to emphasize only on KIDS Tooth Brushes. ESSENCE: Changing the way you brush. Forever! STRATEGY: Niche strategy By targeting the segment of consumers aged between 5-10 and charge a premium price. To be able to differentiate from other tooth brushes in the KIDS segment. AGENCY BRIEF 1. What are the JOBS TO BE DONE and resulting Marketing Objective? To get kids and their parents to understand the importance of having healthy teeth, brushing at young age and to create an association between fun, excitement and tooth brushing. MARKETING MEASURABLE OBJECTIVES: To generate trial amongst non-users by 30 % till January 2012. To achieve a 40% purchase rate amongst the target market by the end of 2010. To be the most preferred local brand in the kids market segment by the end of 2012. MARKETING COMMUNICATION OBJECTIVES: To build an image of SHIELD as adventurous and exciting among 25% of our target market. Create awareness about our presence in the kids market segment. To inform 40% of the target audience about the features and benefits of SHIELD by the end of 2010. 2. What insight drives this brief? Oral health has a major impact on children physically and psychologically. It can have an impact on growth, enjoying life, appearance, how children speak, chew, taste food and socialize, as well as their feelings of social well-being . Dental health problems affect children, which impact their performance as students, lower self-esteem, and slow down their personal development. Failure to prevent dental diseases has a large effect on school attendance. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. KIDS like bright, colorful and funky toothbrushes. Today kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. " Pester power quot; refers to children apos;s ability to nag their parents into purchasing items they may not otherwise buy. Increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the quot;buyersâ€Å" for the entire family. Even in families where women do not work, children are observed to share this role with their mothers. Children enjoy greater discretion not only in making routine consumption decisions for the family but also in pestering their parents to buy other products desired by them. CONSUMER INSIGHTS FROM OUR STUDY: There are lot of reasons why we choose that we will go for kids toothbrushes are: KIDS like bright, colourful and funky toothbrushes. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. Favourite cartoons are Tom Jerry and Barbie. Majority of the mothers prefer Oral-B and Colgate. Majority of the mothers prefer imported brands of toothbrush over SHIELD, some of them do not know that SHIELD also has tooth brushes for Kids. Quality is the most important factor in purchasing a toothbrush. Dentists recommendation influence a lot when it comes to purchasing tooth brushes for kids. Parents are ready to buy a good quality tooth brush at any price. Kids spend less than 3 minutes while brushing their teeth Candies are consumed a lot by the kids. Majority of the kids eat sweets 1-2 times a day. Kids tooth brushes are replaced within 3-4 months. 3. Who is our Target Audience? PRIMARY TARGET AUDIENCE: AGE: KIDS aged between 5-10 years SEC: We will target both the sections of the society that is both financially strong as well as strong sections of the society. ATTITUDES: Have social interaction with peers of the same age group. They are not concerned about brushing their teeth and are quite careless. They love to eat lots of sweets and chocolates. LIFESTYLE: Kids that go to school, and are in the process of continuous learning. INFLUENCERS: Encouragement from parents, caregivers, teachers, adults, brothers, sisters and children themselves has a great influence on oral health. If everyone starts to encourage kids to take care of their teeth and also encourage big white smiles, children of all ages will benefit. SECONDARY TARGET AUDIENCE: Parents of the KIDS 4. What do they think do now? KIDS have comparatively less knowledge on how to keep their teeth neat and clean. Some of the children take tooth brushing as a very boring exercise and also create problems for their parents. Kids get attracted towards cartoon oriented tooth brushes. The bristles of toothbrushes do not clean the plaque properly. 5. What would we like them to think and do in response to the Communication? We would like them to think of tooth brushing as a fun experience, an experience full of adventure. In response to this, we want them to start tooth brushing twice a day for 3 minutes. We want KIDS to be the chooser of GIGGLES. We want parents to realize the importance of kids brushing their teeth at an early age. 6. What is the single most important point to communicate? â€Å"Tooth brushing is not a compulsion, its an adventure†. 7. Why should they believe it? Because SHIELD is the first one to communicate about only of KIDS toothbrush in India. SHIELD will be the first one to introduce colorful cartoon oriented toothbrushes for kids in Jammu and Kashmir. CREATIVE PLAN Our launch of SHIELD tooth brush with the cartoon character design will make the brushes appealing, colorful and more exciting for the kids. Kids will happily enjoy the brushing experience and will be encouraged to do it themselves without being forced by their parents. The soft and effective bristles of the new SHIELD Tooth brush will help children brush their teeth smoothly and they would not complain about the bristles being too hard or their teeth hurting. To communicate that SHIELD adventure of brushing will wave off the boring image of tooth brushing from the minds of the kids. To communicate that Kid should brush their teeth for 3 minutes and it is an effective way to keep their teeth healthy and clean. To communicate those Kids should take care of their teeth by keeping an eye on the intake of their food and cut down on candies, chocolates etc. To communicate that SHIELDS range of toothbrushes include tooth brushes for kids as well. CAMPAIGN IDEA 1 MESSAGE: Widen your imagination and make tooth brushing an activity full of excitement, fun and adventure that takes the kids into a fantasy world full of Disney characters dancing, playing and enjoying. TAGLINE: Its not a compulsion, its an Adventure†¦Ã¢â‚¬ ¦.!!! APPEAL: Music appeal (Rhyme) JINGLE : Brush your teeth, Give your teeth a treat. Brush up and down and all around, To keep them clean and neat! We have decided to make certain ads so as to make a positive mind set in the minds of to costumers; the ad would be like this.. TV ad A girl is sleeping at night and sees a nightmare that one of her tooth is broken and she gets hurt by using her old hard tooth brush†¦suddenly she sees that a new tooth brush (SHIELD comes in) and kicks the old tooth brush that caused the little girl pain, and tells her that SHIELD is her new gentle best friend and wont hurt her while brushing â€Å"Creating a cartoon world, where all the cartoon characters are brushing their teeth and enjoying with SHIELD†. MESSAGE: WATCH YOUR MOUTH The toughest part of the body is not your bones but your teeth. Each tooth is covered with a substance called enamel which is so strong that it can cut or crush the toughest kinds of food. There is a price to pay for this toughness: unlike bones, teeth cannot repair themselves and it pays to take care of them. Keep track of what you are eating. PRINT Ad MESSAGE: When feeding is done at naptime: The child falls asleep and the liquid becomes pooled around the teeth. This liquid provides excellent medium for the bacteria to grow and cause CARIES which is defined as Tooth Decay causing cavity through bacteria. COMMUNICATION STRATEGY MEDIA SELECTION RATIONALE COMMUNICATION STRATEGY Trigger the target to talk about the Brand, create maximum exposure and create buzz around the new innovation. Awake the target, build high awareness, change consumers Perception. Captivate the target to make a purchase, engage, interact with the consumers and strengthen associations. Prompt/induce the target and get the product in consumers hands. Buzz or street marketing TV, Print activities, Brand Activation, Interactive website Point-of-sale activities, Sales promotion TRIGGER To create BUZZ and to generate talkability, we will place an Out-of-home hoarding at SRINAGAR. The hoarding would consist of a giant sized toothbrush with the cartoon character Jerry and the brand name GIGGLES on it. Another way to gain maximum exposure and create buzz around the new innovation will be to use a MOBILE BUS, decorating it with bright bulb lights, and a picture of Giggles toothbrush along with some of the favorite cartoon icons of children. The mobile bus will roam near parks in the evening. PRINT: In Print we will go for Hindustan Times, Times of India and Greater Kashmir(local news paper of Kashmir) ,with articles highlighting important facts and information such as Good oral health is important to your overall well-being. Healthy teeth not only enable you to look feel good, they make it possible to eat speak properly. Steps that should be taken to prevent dental problems and how to keep your smile healthy and bright. What you eat†¦Ã¢â‚¬ ¦affects your teeth. Proper tooth brushing techniques. We also decided to carry on some other activities like In welcoming the school holiday and the start of new school activities, we will launch a colorful package of Shield toothbrush along with a small tube of toothpaste for milk teeth with famous characters of TOM JERRY, BARBIE etc. CELEBRATING NATIONAL SMILE MONTH OR ORAL HEALTH WEEK: Following are the activities: Dental Expert Talk Oral health educators and dental professionals who want to help the community and for schools, colleges or workplaces who want to educate their pupil or staff. Both children and adults can learn something from an expert talk and different subjects can arise ranging from the importance of fluoride in toothpaste to the systemic links between the health of the mouth and body. Class Visit to the Dentist seeing the dental practice up close and meeting friendly staff can help encourage regular dental visits. Local newspapers will be happy to take a photograph of the event that can benefit both school and dentists. Creating characters and playing a small skit in schools. Characters such as Mickey mouse the tooth brush, exhibiting decayed tooth and a neat and clean tooth that uses SHIELD TOOTHBRUSH. Apartment activities- dental hygiene. FUN BASED ACTIVITIES IN PROMOTING OUR PRODUCT Organizing Special Fun days , an ideal way to grab the attention and interest of children as well as general public and can work well in schools, dental practices, retail outlets, colleges and the community. A fun day can be a great way to create a buzz in your local area as well as to engage your target audience. People are far more likely to learn when they are having fun, – so make sure you also hand out information. Writing stories on THE TOOTH FAIRY would be held in various schools, and distributing prizes to winners. Distribute ice creams among children, and the ice cream stick should be shaped like a toothbrush having the brand name SHIELD on it. Tooth brush drawing competition among children in different schools. Take a close-up of each students mouth (smile). Have each student cut out their mouth from the picture and glue it onto a cutout of a tooth. Have them write a sentence under their smile and on the tooth that describes something they do to keep their teeth healthy. (I brush my teeth after every meal. I drink milk. I use SHIELD. I eat a healthy diet) After these are completed staple them to a Bulletin Board entitled; LOOK WHO IS SMILING!!! PROMPT: Consumers Perceive the Brand through these 5 senses†¦ Sight, Touch, Sound, Smell and Taste. Marketers can use Sight and Sound for GIGGLES. Logos Contrast Style Size Cartoon characters Slogan Music Bright and happy color combinations can be used to give a certain brand recognition in the minds of the customer. Instead of holding a toothbrush, make the whole thing a Cartoon character to make SHIELD recognizable in the market. A unique rhyme in the ad (mentioned above) with a different tune which whenever. These senses will always help in breaking through the clutter and make SHIELD prominent amongst the different competitor products. This SENSORY BRANDING will stimulate the person to buy the product. POINT- OF -SALE (HIGH PRODUCT VISIBILITY): Audio Visual Display: A display in which audiovisual technology is used to stimulate purchases Big visual display of SHIELD TOOTHBRUSH Special racks, banners, signs Distribution of pamphlets, posters, puzzles, and stories to dentists Retail boards SALES PROMOTION: Placement of drawings of SHIELD TOOTHBRUSH in newspapers ( kids section), requesting them to color the drawing and send it to the company to get a FREE SHIELD tooth brush. ( for trial generation) Free SHIELD tooth brush with SHIELD TOOTHPASTE. Sampling: Organize samplings to pharmacies and dentists to generate trial. Coupons for discounted dental check up for 6 months on purchasing SHIELD TOOTH BRUSH. Coupons for getting free bags, lunch boxes, water bottles for schools (Specialty advertising) EVALUTION OF IMC PLAN IN LEGAL REGULATRY BUSINESS: The advertisement that we are giving in the media is legal which means that it has been approved by the law. All the documents that are required are legally approved. There are no fault chances in the documents. In future there will be no problem to the customer regarding any documented work or any servicing criteria, no problem will arise. This is a step taken for the customer satisfaction, for attracting more customers and this also help in sales area. The advertisement of my product is according to the standards of ASCI (Advertising standards if council of India) the advertisement of my product is within the legal boundaries of Indian Penal Code1860 The young Person act 1956 Indian copyright Act 1957 Trade mark act 1999 Advertisement of my product is truthful and honest. All objective information, claims and comparisons should be capable of substantiation. I the advertisement there is no reference to a person, firm and institution. We have not misled consumers by implication, omission, and ambiguity. We are not abusing the trust of consumers or exploit their lack of experience or knowledge. DEVELOPED AN IMC PLAN FOR SOCIAL AND ETHICAL VALUE: There is no objection against any advertisement of our product. There is no problem against our product. Our product is socially accepted which means our product is a social product that will be accepted by the society very easily for sure. There is no negative impact on the customer or people living in the society of our product as it is legal product. Customers are easily attracted towards the product The advertisement of my Tooth brush is according to the codes of ASCI as it is not derides any race, caste, color, creed or nationality. I am sensitive towards ethnic and cultural issues. BIBLOGRAPHY: http://www.multimediamarketing.com/mkc/marketingcommunications/ http://responsiblemarketing.com/blog/tag/imc http://www.slideshare.net/nyssar/shield-imc http://www.scribd.com/doc/13395424/lovely-ads-real-Funny http://www.scribd.com http://www.slideshare.com Books: Advertising Promotions(kruti shah,alan dsouza)

Romanticism and Realism Comparison

Romanticism and Realism Comparison Romanticism and Realism are both different literary movements, but are closely related in time and history. Romanticism is best characterized as a movement of art, literature, and way of thought in the middle of the 18th century. Romanticism was sparked by the Industrial Revolution. Romanticism was in essence a protest of the Enlightenment period. Many people did not approve of the fact that scientific discoveries were being made about nature, many wanted nature to stay as a pure, and work of God, not scientific discovery. The Romanticism era tried to revolt from the Enlightenment and science by focusing time and effort on literature, music, art, natural history, and education (Romanticism). ÂÂ  As the middle 19th century approached, many were hesitant to trust this romantic train of thought. People wanted to find peace in knowing why things happened and to separate from supernatural explanations (Earle). Having an explanation in science made many feel more confident and liked t hat events could be explained scientifically, rather than an idea they could not prove. Many can tell the difference between Romanticism and Realism easiest by the plot and characterization. Throughout these literary movements, many authors made their claim to fame by writing terrific literature that fit their style of writing and the literary movement in which they were a part of. ÂÂ   An important author that contributed great work in the era of Romanticism was William Wordsworth. Wordsworth was born in 1770, in what many would call the scenic area of England. William Wordsworth was the second of five children of the John and Ann Wordsworth. Although he produced many famous pieces of poetry, he is most famous for his poem I wonder lonely as a cloud. I wonder lonely as a cloud is a poem of a of society that is moving from the claim liking of nature and imagination towards the harms of reality and away from Gods creation. This poem by Wordsworth is very much characterized as a Romanticism piece of writing. The entire poem is based around love, guilt, and sin. Romanticism literature has more of a psychological feel, appeals more to the inside of someone. The setting and facts of the story is not as important as what the characters or in many cases the given metaphor are going through. Although, the Puritan society background really aids in the full understand of why Wordsworth is going through the digression of the natural world, the main point of the poem is to demonstrate the natural side of the everyday world and the movement or change in society. For example, in the poem I wonder lonely as a cloud William depicts A poet could not but be gay, in such a jocund company: I gazedand gazedbut little thought what wealth the show to me had brought (Wordsworth). This confirms this poem as a piece of romanticism literature not just because of the time period, but the scheme. The poem is talking about the gifts that God had given us in terms of imagination and more importantly the natural world. The main point of this story is change, making it a part of the romantic scheme of poetry, clearly fitting the era in which it was written. Another famous writer in the Romanticism period was Edgar Allan Poe. Poe is greatly known for his rather dark works. Poe was born in 1809 and died in 1849, amidst this romantic time frame. He was a critic and literary mastermind, practically inventing the mystery type genre (Poes Life). ÂÂ  Most of his poetry and other writing pieces are dark, almost demented, with a rather negative connotation. His most famous poetry that takes on a romantic feel is The Raven. The Raven is dark poem depicting a man who has mourning about his lover. A raven visits a man while he is debating himself, to forgive or forget his dead lover. This is considered a romanticism piece of work since he shows his romantic and sensitive side toward he lost love. He clearly explains his thoughts of his love and how it is effecting him emotionally, And the silken sad uncertain rustling of each purple curtain/ Thrilled me filled me with fantastic terrors never felt before; /So that now, to still the beating of my heart (Poe). This really portrays the romanticism of this poem because he talks about his mourning and how he is still sad and lonely without his love. He goes on to explain he is still living, but feels like he is not without her with him. This is surprising to think that Poe had a part in the romanticism era despite his dark work before, yet this time period was so significant to authors and artists that he was still influenced by it. Although the Romanticism era had a great effect on arts all around the world, with the turn of the 19th century, realism was the craze to write to and about. One of the most famous realism authors in American literature was Mark Twain. Although most of his work was in the 19th century, his lasting realism works have been enjoyed since then. He was born in Florida and as he grew up, became a printmakers apprentice. As he was immersed into the world of words, he became a reporter and soon began writing of his own imagination (Biography). His most famous works include The Adventures of Huckleberry Finn and The Adventures of Tom Sawyer. Twain is represented through the realism era because he did not write about magic, mystical, and such a focus on love, he focused on depicting life in a realistic manner. For example, in The Adventures of Huckleberry Finn, he explains a story in which a young boy is neglected and abused by his father. Realism was all about the historical time frame and re ference, and writing about events and situations that actually happened in real life. Huck explains his life and when his father gets drunk, Then the old man got to cussing and cussed everything and everybody he could think of, and then cussed them all over again to make sure he hadnt skipped any (Twain). ÂÂ  This quote perfectly shows that The Adventures of Huckleberry Finn had showed and explained many real life events and things that were happening in society, making it a great impact in the Realism era. Next to Mark Twain, Emily Dickinson was one of the other most significant contributors to Realism literature. Emily was born in 1830 in Massachusetts to her proud parents. She was very bright at a very young age, but was restricted by her strict religion (Pettinger). Although Emily was influenced by the Romanticism era of nature, she was influenced by her harsh realities of life and society, which is best described as realism. For example, her famous poem Because I could not stop for Death explains the harsh reality of dying, but her calm take on it. Dickinsons explanation that death is a part of life and we should not fear it is greatly characterized by realism, since real life comes with death. Her serine thoughts on death are summed up in the first 2 lines of her poem, Because I could not stop for Death-/He kindly stopped for me-/ (Dickinson). This clearly can be considered realism since it deals with such a real issue, something that goes on in life and society every day. Overall, the Romanticism and Realism era has produced some of the greatest works of art, music, literature, and theories. As you inspect both eras, you can easily see how they play off each other. Romanticism was the product of resisting the Enlightenment and taking a stance for the arts. Hawthorne and Poe greatly demonstrate their romanticism attitude by writing about the psychological effects of a person; love, mourning, and guilt. Romanticism is the use of the heart and internal struggles of individuals and how they are relating to each other and nature. As time and science advanced, many took the path of realism, literature they could relate to and explaining society. Twain and Dickinson take Realism to a whole new level, by explaining thoroughly society problems and real life events that everyone deals with. Both eras have extreme importance in literary movements and have showed the transition of history has an influence on the arts.

Sigmund Freud :: essays research papers

What is the origin of your theories and what evidence do you have to back them up?   Ã‚  Ã‚  Ã‚  Ã‚  Sigmund Freud developed many theories in an effort to answer the mystery of a person’s conscious and subconscious. The evidence for these theories came through years of analysis of patients and himself. In fact many of his ideas and beliefs came from his own psychoanalysis. His invention of â€Å"psychoanalysis† ha allowed us to better understand the Oedipus Complex, dreams, and symptoms of hysteria.   Ã‚  Ã‚  Ã‚  Ã‚  Certain patients of Freud would display signs and symptoms of hysteria and instead of excepting a doctor’s diagnostic he would delve into their mind in order to find a resolution. After analyzing numerous patients he came to the belief that certain events are never forgotten. A memory that would possible cause this problem would not fade away but rather just burrow itself into the persons conscious. The only way these events could ever be reached would be when the conscious would release its barrier and this could be done under hypnosis. Once the event and it feelings were relived the symptoms were gone. Freud came to the conclusion that the symptoms were a way of the conscious discharging the â€Å"affect† of the memory. In time Freud came to realize that a more productive method of recalling the memories was through â€Å"free association† or just talking about whatever is in your head. When this was performed on patients and the feedback wa s studied Freud was amazed that an abundance of it dealt with sexual childhood experiences.   Ã‚  Ã‚  Ã‚  Ã‚  This type of feedback became common in Freud’s free association sessions. What the patient talked about was not perfectly straight forward it was instead disguised. This disguising was common because it was a tool used buy the conscious in order to protect itself. Eventually these childhood experiences developed into the theory of the Oedipus complex. This complex meant that since a majority of a small child life is spent with just two parents, he forms an attraction to the opposite sex and a resentment towards the father. The Oedipus Complex in fact had strong support from Freud’s own experiences. As a boy he had seen his own mother naked and had become sexually aroused. And also when his father died it stirred up memories of when he had hated his father and even imagined his death. He remarked, â€Å"I have found a love of the mother and a jealously of the father in my own case too, and now believe it to be a general phenomenon of early childhood, even if it does not occur so early as in children who have been made hysterics.

Bears :: Animals Wildlife Nature Essays

Bears â€Å"If you talk to the animals, they will talk to you, and you will know each other. If you do not talk to them, you will not know them, and what you do not know you will fear. What one fears, one destroys.† This was said by Chief Dan George and is common with many wild animals here in North America; one animal in particular, the bear. There are three different types of bears in North America: brown (or grizzly), polar, and black. The most common in the Northern Virginia area are black bears (Palmer & Lickley, 2001). Though the Native Americans respected and even revered bears, they became a symbol of danger, aggression, violence, and fear for the white man as he moved onto Native American lands. Today, people fear bears because of stories they’ve heard about attacks, movies they’ve watched, or various personal reasons, but here is a different story. Bear attacks are very rare. Over the past one hundred years, fewer than fifty people have died from grizzly bear attacks, and only one hundred and fifty such attacks have been reported as serious (Animal Planet, 2004). Bears do not attack just because they are bears and it’s their nature; in fact, they are not naturally aggressive. Past and current events have affected bears and the way people view them, but bears are not vicious creatures that attack at will. Encounters with bears do not have to be horrible; there are steps a person can take to ensure their own safety and the safety of the bear. First, why do bears attack? Bears are animals and act instinctively in order to survive. They are omnivores, so they eat both meat and plants, such as berry or flowered plants, rodents, and fish. Bears are social, predictable (if you understand them), curious about their environment, and they don’t have an agenda. They live in a dominance hierarchy and they are not territorial, but they will defend their personal space (Emerald Air Service, 2004). Every bear varies and has a different comfort zone. Some bears, usually younger ones, will approach objects they are curious about within two inches, while other bears don’t get within two miles of something new.

Howard Schultz Essay

Organization culture has been defined and studied in many and varied ways. Culture is defined as the set of key values, beliefs, understandings, and norms shared by members of an organization (Daft, 2012). The culture of an organization is going to play a big role in the success of the company. No matter how big or how small the company is, maintaining a culture that all employees can live by. Having all employees on board with the company’s mission will pay off a great deal in the long run. Starbucks is one of the premier coffee shops in the United States and their mission tell consumers what they do to maintain a huge customer base, to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (www. starbucks. com). This paper will help consumers understand Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy. When people think coffee, they think Starbucks. Starbucks has become a hot commodity when it comes to consumers and their coffee. When people go to a Starbucks, they already know what they are getting, specialty coffee, great customer service and a nice cozy place to relax and just kick back. From the CEO on down to the baristas, Starbucks has developed a culture that sets them apart from other coffee shops around the world. Their success can be credited to the customer service. Anyone in a business knows that customer service is very important and can determine the success of a company. Starbucks thrives on ensuring that the baristas develop positive relationships with all customers. By doing this, customers will start to become loyal to the company. Loyal customers will keep Starbucks competitive in a market that a lot of people seem to be fond of because when people get up in the morning, nothing may be more refreshing then a cup of coffee. The Starbucks organization wants all its customers to feel like they are part of something special when they purchase a cup of Starbucks coffee. To help strengthen the culture, Starbucks focuses on being active in communities, in addition to their environmental responsibility, business ethics, open door policy, and their concern for the employees, customers, and stockholders, all these things make a strong positive organizational culture (Campbell, 2009). Within the organization, from the Starbucks executives down to the baristas, when it comes to maintaining the positive organizational culture that has been laid out for all employees, Starbucks separates themselves from many other coffee shops. The Starbucks management team has not based their success off of several things. Within the company the stores offer things that not many restaurants offer, such as Wi-Fi, exotic styles of coffee and a comfortable place to relax and enjoy a hot or cold coffee beverage. These things differ from other coffee spots in the world, so it makes Starbucks very unique. The innovative coffee styles that Starbucks uses attract the traditional coffee fanatic, as well as a new customer base. The styles of coffee will maintain customer loyalty and loyalty is one of Starbucks main focuses. The dedicated customers consist of business professionals and students. These are the individuals that Starbucks employees will see the most. The environment is made for them as well. For example, business men and women may go to Starbucks for lunch. It is comforting, quiet, and the store gives off a positive vibe. For students, it gives them a chance to indulge in a good beverage as well as take time out of their day to kick back and read a book or even catch up on a few homework assignments, whatever the case may be Starbucks offers an environment that others do not. To some consumers, having the coffee may just be a bonus; they really enjoy the environment Starbucks offers. According to brand expert Priya Raghubir, â€Å"Starbucks stands for coffee; it’s converted that into an experience, â€Å"People really have gotten to know Starbucks as the quintessential coffee shop, where they can sit and be welcome over a cup of coffee† (Shayon, 2013). As discussed previously, customer satisfaction is very important to the brand and company. Making customers feel at home by making Starbucks a cozy environment and providing free Wi-Fi keeps customers happy and keeps customers coming back. The management team coming up with these concepts really puts what they are trying to do as a company in prospective and also gives consumers an idea of what their company culture is. Throughout the company there are different management positions. It is the job of this team to attain organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources (Daft, 2012). Within the Starbucks culture one of the main focuses is the customers. With that being said a good management competency to have is communication. This is a very important skill to have because at Starbucks employees are constantly dealing with customers. Even at the executive level of management, communication is even more important because these are the individuals that are making the decisions that could affect the entire company as a whole. When those decisions are made they need to get communicated down to the baristas and everyone else in between. Communication fits perfectly within this company’s culture. Communicating things from the top to bottom tells all the employees what the main purpose of the company is. Communication helps maintain the culture throughout the whole company as well. For an organization like Starbucks were the focus is to keep customers coming back, the employees must communicate with them at a level that employees from other coffee shops just are not use to. With how Starbucks operates as a whole, they have made themselves the place to buy coffee, which they are not really known for. They are recognized for their great communication with the customers, with other employees, and the management team, and the goal is maintain this level of professionalism so the new and existing customers re-enter a Starbucks and always get the same exact experience no matter the location. â€Å"We’re not in the coffee business. It’s what we sell as a product but we’re in the people business hiring hundreds of employees a week, serving sixty million customers a week, it’s all human connection† (Gallo, 2012). Chief Executive Officer Howard Schultz is the man behind how this culture was developed; he is the one that drives the bus today. Back in the 1980’s Schultz had a vision to enhance the way people drink their coffee and he did just that. Starbucks coffee speaks for itself; it is the culture Schultz put in place that makes Starbucks unique and a nice environment to be in. Starbucks opened its first store March 30, 1971 with more than 17, 000 locations around the world (Gallo, 2012). Without Schultz, this company would not be what it is today. Since the early 70s the company has managed to emerge as a premier coffee in the world, and in the 80s with Schultz at the helm. In 2000, with Schultz not in the mix, things did not go as well as expected when he resigned. Eight years after his resignation; he was appointed as CEO again to help the company from the downward spiral they were on. Schultz stressed that is was going to take a lot to get Starbucks back to where they needed to be. It is clear that Schultz made a big impact on Starbucks when he was CEO, and when he was not CEO, the company took a bit of a plunge. Without Schultz, over time it seems like Starbucks may have not lasted. Answering the question, would Starbucks achieve long-term sustainability as a global leader in the coffee industry without Howard Shultz, the answer would have to be no. Just in a short period of time, the company managed to get away from the culture Shultz brought to the company. As an organization, it is their job to live up to the culture that was put in front of them. There have been many times in business where new leaders are appointed and they just do not live up to the expectations. This is a problem that can be fixed if communication is sustained as well. All companies develop or have a culture set in place already. Management plays a key role in developing and ensures that the culture is maintained. Starbucks is an organization that thrives off their culture and this is the reason why they are successful in the business world. They have set themselves apart from other coffee shops by focusing on things other than just the coffee, like the customers, the environment, and for business professionals and students, the Wi-Fi. The organizational culture at Starbucks may not be the best, but they are making a strong case for the organization. References Campbell, A. (2009, November 09). Organizational culture. EZine Articles, Retrieved from http://ezinearticles. com/? Organizational-Culture&id=3203513 July 23, 2013 Daft. (2012). Management. (10th ed. ). Mason, OH: Cengage Learning. Gallo, C. (2012). Starbucks ceo: Lesson in communication skills. Forbes, Retrieved from http://www. success. com/articles/1272-rekindling-the-heart-soul-of-starbucks? page=2 July 23, 2013 Shayon, S. (2013, March 08). [Web log message]. Retrieved from http://www. brandchannel. com/home/post/Starbucks-Customer-Loyalty-030813. aspx July 23, 2013 .

Food Crisis Essay

According to World Bank, they blame that the food crisis in Africa are causing by trade barrier. A lot of countries in Africa are restricted importing food from the border. Due to unfertilized land in a lot of parts in Africa, it causes people to discourage to be a farmer, so the food supply is less. However, African population is increasing rapidly. Therefore, the demand for food will just keep increasing. As a result, the demand for food would exceed supply for food in Africa. Before I move on to the next examples, I need to explain about the result of the demand exceed supply. Identical products around the world should fix in the law of one price, which mean that the identical products should sell at the same price around the world. This is because if it is not the same price, the country that sell high price would go to buy the low price product from another country and sell it to their country. Therefore, the country that sell product for low price with get a result in increasing demand which result in increasing in price. The supply for the high price product will be more because people import to sell in country, which result in decreasing in price. At the result, both countries will sell product at the same price. This will cause the exporter by the rest of the world need to sell the product at the same price (world price). Therefore, we can draw it in the graph as vertical lines while the supply in the country as an upward-sloping and the demand is downward-sloping, but food is necessary product, so the line should be more inelastic. Now we can plot all of this in to a graph, and a graph will look like this. The import is horizontal because of the world price, so they need to supply at this price. As you can see from the graph, the import is restrict at only the small amount according to Africa, only 5 percent of the food import, which resulting in demand exceeding supply, so we can apply this to the food crisis by trade restriction. Therefore, the price of food is increasing because there is high demand for food than supply in Africa, while the farmer is not encouraging by the government because only a little profit goes to them even though the price is high due to the government policy, so he Africa people suffer from hunger due to the unaffordable price of food. Not only Africa that face food crisis, but also the world is suffered during 2008. According to Europe, they claim that the world food crisis is because the trade restriction of many countries in the world such as Argentina, Russia, Japan and South Korea. These trade restrictions cause the price of food in the world to increase. People cannot afford the high price. Thus, the food crisis occurs and suffers many countries around the world. Food crisis occur in the country may lead to other problem. For example, the protest in Egypt also cause by raising cost of food in the country because of trade restriction. In long term solution to solve food crisis should be that the government should not intervene food price because food is necessary product; they choose restrict on the unnecessary product such as cigarette or alcohol instead. 20 million people in Africa are suffering from hunger nowadays due to this food crisis causing by trade restriction.

Chapter 2 Exam †Scarcity and the World of Trade Essay

CHAPTER 2 Exam – Scarcity and the World of Trade—offs MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)As a student of economics, when you speak of scarcity, you are referring to A)the ability of society to employ all of its resources. B) the ability of society to consume all that it produces. C)the inability of society to satisfy all human wants because of limited resources. D)the ability of society to continually make technological breakthroughs and increase production. 2)Which of the following statements is FALSE? A)As society increases its wealth, the problem of scarcity disappears. B)The factors of production are used to produce outputs that help society satisfy its wants. C)Even though a society faces the problem of scarcity, it does not necessarily suffer from poverty. D)Land and labor are both factors of production. 3)The problem of economic scarcity applies A)only in industrially developed countries because resources are scarce. B) only in underdeveloped countries because there are no productive resources. C) only in economic systems that are just beginning to develop because specialized resources are scarce. D)to all economic systems, regardless of their level of development. 4)In every economic system, choices must be made because resources A) are unlimited, but human desires and wants are limited. B)are limited, but human desires and wants are unlimited. C)are unlimited, and so are human desires and wants. D)are limited, and so are human desires and wants. 5)The opportunity cost of going to college might best be described as A)the money that must be paid in order to attend college. B)the lowest—valued alternative use of the student’s time. C)the highest—valued alternative use of the student’s time. D)the value that the student attaches to not working. 6)In the production of goods and services, trade—offs exist because A)not all production is efficient. B)society has only a limited amount of productive resources. C)buyers and sellers often must negotiate prices. D)human wants and needs are limited at a particular point in time. 7)Look at the following production possibilities table for drill presses and corn. The table shows the maximum combination of drills and bushels of corn that can be produced when all resources are fully employed. Drill Presses1020304050 Corn (bushels)15014012090500 Based on the above information, A)there is a constant trade—off between corn and drill presses. B)the opportunity cost of producing 30 drill presses instead of 20 drills is 120 bushels of corn. C)the opportunity cost of producing 40 drill presses instead of 30 drills is 30 bushels of corn. D)the production possibilities curve for drill presses and corn will be a straight line. 8)The production possibilities curve represents A)the maximum amount of labor and capital available to society. B)combinations of goods and services among which consumers are indifferent. C)the maximum combination of goods and services that can be produced with fixed resources and technology, given efficient use of the resources. D)the maximum rate of growth of capital and labor in a country. 9)Which of the following would result in a movement along the production possibilities curve? A)a fall in the unemployment rate B)growth in the capital stock C)population growth D)a change in the composition of two goods that a society chooses to produce 10)One of the assumptions underlying the production possibilities curve is that A) at least one of the factors of production is a free good. B)the quantity of the resources available for the production of economic goods is fixed over a given time period. C)there is at least one factor of production that is employed inefficiently. D)some of the factors of production are not being used. 11)Which of the following statements is NOT an assumption underlying the production possibilities curve? A)Resources are fully and efficiently employed. B)Technology is fixed. C)Production occurs over some specified time period. D)The amount of resources available for production can be changed quickly. 12)If a production possibilities curve for books and magazines is straight, then A)the opportunity cost of increasing book production remains constant regardless of the total quantity produced. B)the opportunity cost of increasing book production continues to decline as total production increases. C)the opportunity cost of increasing book production continues to increase as total production increases. D)the opportunity cost of increasing book production is independent of the shape of the curve. [pic] 13)Inthe figure above, point D A)is less efficient than point C.B) is more efficient than point A. C)is less efficient than point B.D) is more efficient than point B. 14)In the figure above, point E could be obtained if A) resources were shifted from education to healthcare. B)resources were used more efficiently. C)there was an increase in society’s resources. D)resources were shifted from healthcare to education. 15)In the figure above, the opportunity cost of moving from point B to point C A) is the loss in production in the healthcare sector. B)is the increase in production in the education sector. C)is zero. D)is the loss in production in the education sector. 16)In the figure above, Point A is undesirable because A)there is an inefficient use of resources. B)too much healthcare is being produced. C)the opportunity costs of health care are too high. D)point E is a more realistic option in this economy. Table 0201A Possibility Good ABCDEFG Television 212018151160 Personal computers0123456 17)When the economy moves from point D to E in Table 0201A, the opportunity cost of the computer in terms of televisions is A)3.B) 4.C) 2.D) 5. 18)According to Table 0201A, the opportunity cost of each additional computer in terms of televisions A)remains constant. B)falls as more computers are produced. C)increases as more computers are produced. D)is meaningless because the cost of computers cannot be expressed in terms of televisions. 19)Given the production possibilities schedule in Table 0201A, a combination of nine televisions and four personal computers A)is attainable but involves an inefficient use of societies resources. B)would be attainable only if a new technology of producing televisions or computers were introduced. C)is not attainable because it is not listed in the schedule. D)is not attainable because society does not have enough resources to produce this combination. 20)Given the production possibilities schedule in Table 0201A, a combination of 23 televisions and 6 personal computers A)is attainable but involves the unemployment of some of societies resources. B) clearly illustrates the trade—off between televisions and computers. C)cannot be produced by society, given its current level of resources and production technology. D)can be produced only if society is willing to have some of its resources used inefficiently. 21)If an economy is operating at a point inside the production possibilities curve, then A)society’s resources are being inefficiently utilized. B)the curve will move to the left. C)society’s resources are being used to produce too many consumer goods. D)economic policy must retard further growth of the economy. 22)A movement along the production possibilities curve would imply that A) the labor force has grown. B)productivity has increased. C)society has chosen a different set of outputs. D)productivity has declined because workers are demanding more leisure. 23)Which of the following would cause an economy to be producing at a point inside its production possibilities curve? A)the efficient allocation of all factors of production B)population growth C)unemployment and an inefficient use of available resources D)capital accumulation 24)A straight line production possibilities curve takes this shape because A) the opportunity cost of producing a good is constant. B)the opportunity cost of producing more of a good is decreasing. C)resources are better suited for producing one output than another. D)resources are fixed. [pic] 25)In the figure above, the combination of computers and televisions shown by point X A) is not attainable at the point in time for which the graph is drawn. B)can be attained only if some of societies resources are unemployed. C)suggests that the law of increasing relative costs does not hold. D)results only because society allocates its resources inefficiently. 26)The combination of personal computers and televisions shown in the figure above by point W A)is an efficient use of society’s resources because it is below the production possibilities curve. B)is more desirable than point X because producing at point W does not put a strain on society’s resources. C)is attainable but involves the inefficient use of some of society’s resources. D)is beyond the capacity of society to produce. 27)Which of the following statements about movement along the production possibilities curve in the figure above is FALSE? A)An additional computer can be produced only if fewer televisions are produced. B)The trade—off between computers and televisions is not constant. C)Society cannot have more of both goods at the same time. D)There are no opportunity costs involved in choosing one point on the curve over all other points. 28)In the figure above, points U, V. Y, and Z show A)an inefficient allocation of societies scarce resources. B)possible combinations of televisions and personal computers. C)a constant trade—off between televisions and personal computers. D)society prefers more televisions than computers. 29)A President of the United States promises to simultaneously produce more defense goods without any decreases in the production of other goods. Under which of the following conditions could such a promise be valid? A)if the U.S. were producing at a point on its production possibilities curve B)if the U.S. were producing inside its production possibilities curve C)if the U.S. were producing to the right of its production possibilities curve D)none of the above; the production possibilities curve must shift to the right 30)If opportunity costs are constant, then A)the production possibilities curve does not exist. B)the production possibilities curve bows outward. C)the production possibilities curve is a straight line. D)factors of production must not be fully employed. 31)The production possibilities curve bows outward because A)opportunity costs are decreasing as the production of a good increases. B)opportunity costs are increasing as the production of a good increases. C)opportunity costs are fixed as the production of a good increases. D)resources are of uniform quality. 32)One type of factor of production is physical capital. All of the following are examples ofphysical capital EXCEPT A)buildings B) machinery C)AM/FM radiosD) a hydroelectric power plant 33)A country that must reduce current consumption to increase future consumption possibilities A)must be allocating resources inefficiently. B)must be producing along the production possibilities curve. C)must be producing outside the production possibilities curve. D)must not have private ownership of property. 34)Which of the following statements about economic scarcity is FALSE? A)Scarcity occurs among the poor and the rich. B)Scarcity only occurs if there are shortages and people waiting in line to buy things. C)Scarcity results from not having enough resources to produce all the things we want. D)Scarcity results in the necessity to make choices. 35)Which of the following statements is FALSE? A)Economic goods are available in desired quantities at a zero price. B)A good is anything that gives satisfaction or happiness to individuals. C)Services are intangible goods such as dry cleaning, hospital care, and restaurant meal preparation. D)Wants are unlimited and include all material and nonmaterial desires. 36)Ineconomic terminology, when a resource is used to produce output it is referred to as A)an intangible.B) a factor of production. C)a service. D) a fifth element. 37)Opportunity cost is defined as A)the value of the next—best alternative that must be sacrificed to attain a want. B)the least—cost means to produce output. C)the value of the output currently received by an individual or a corporation. D)the return from a given unit of labor. 38)One opportunity cost associated with going to college is A) purchasing text books. B)paying tuition. C)giving up employment possibilities while in college. D)paying for room, board, and other living expenses. 39)A production possibilities curve with clothing and food on the axes shows that I. A society can not have an unlimited amount of each good II.For an efficient society, an increase in clothing production will necessitate a decrease in food production III. A society will always produce the maximum amount of both clothing and food A) I onlyB) II onlyC) III onlyD) Both I and II 40)A straight—line production possibilities curve has A)an increasing opportunity cost between the two goods. B)a decreasing opportunity cost between the two goods. C)a constant opportunity cost between the two goods. D)no opportunity cost between the two goods. 41)A point outside a society’s production possibilities curve is one which is A) unattainable given the resources of the society. B)technologically inefficient. C)undesirable given the implied underemployment of resources. D)desirable since it satisfies the desires of the population. 42)A point inside a society’s production possibilities curve represents A)an unattainable combination of outputs. B)an output combination which satisfies the needs of the population. C)an underutilization of productive resources. D)a technically superior output combination. 43)It is correct to state that a society which is on its production possibilities curve is A) underutilizing is resources. B)technologically inefficient. C)consuming too much output. D)fully utilizing its productive resources. 44)Technology is defined as A)the maximum output which can be attained from a stock of physical capital. B)society’s pool of applied knowledge concerning the production of goods and services. C)output beyond the production possibilities boundary. D)the utilization of the most advanced machinery. 45)Efficiency can correctly be defined as A)producing outside the production possibilities boundary. B)minimizing opportunity cost. C)producing the maximum output with given technology and resources. D)providing for the immediate needs of the greatest proportion of the population. 46)The law of increasing opportunity cost implies that A)producing additional units of one good results in proportionately smaller reductions in output of the other good. B)producing additional units of one good results in increasing amounts of lost output of the other good. C)the  production possibilities curve will be a straight line. D)the society will be producing on its production possibilities curve. 47)A bowed production possibilities curve is consistent with A) an unchanged opportunity cost. B)a technologically inefficient society. C)the underutilization of productive resources. D)highly specialized resources. 48)A bowed outward production possibilities curve occurs when A)opportunity costs are constant. B) resources are not scarce. C)additional units of output of one good necessitate increased reductions in the other good. D)the society is operating on the production possibilities curve. 49)Comparative advantage implies choosing that activity which A)has a high opportunity cost. B)is inside the production possibilities frontier. C)has the lowest opportunity cost. D)does not demand any specialization. 50)If individual X has comparative advantage in painting and individual Y has comparative advantage in carpentry, then A)individual X must use fewer hours to paint a fence than individual Y. B)individual Y will specialize in painting. C)there is a lower opportunity cost (expressed in units of carpentry) for individual X to paint than for individual Y to paint. D)specialization will not occur, since each does not have a clear absolute advantage. 51)Which of the following statements about scarcity is TRUE? A)Scarcity is no longer a problem for industrialized countries. B)Scarcity exists in all societies. C)Scarcity is a problem only for greedy people. D)Scarcity is a problem only in countries that do not use markets to organize economic activity. 52)In 1992 hurricanes damaged parts of Florida, Louisiana, and Hawaii, destroying homes, businesses, schools, and infrastructure. In strictly economic terminology, these hurricanes are said to have caused A)scarcity, because the damages made food and shelter scarce. B)scarcity, because some goods were difficult to get. C)shortages, because supplies were cut off and goods were destroyed. D)absolute advantages, because some areas of the country were damaged when others were not. 53)The difference between scarcity and a shortage is A)scarcity is caused by poverty and shortages are caused by natural disasters. B)shortages are a type of scarcity caused by natural disasters while scarcity is caused by human errors. C)scarcity always is a part of human life while shortages usually are temporary. D)shortages are always part of human life while scarcity is usually temporary. 54)Human resources that perform the functions of organizing, managing, and assembling the other factors of production are called A)physical capital.B) venture capital. C)entrepreneurship.D) productive capital. 55)Services can be thought of as A)unvalued goods.B) unwanted goods. C)free goods. D) intangible goods. 56)Scarcity implies that people must A)be miserable.B) be selfish.C) make choices.D) not be selfish. 57)Opportunity cost is A)the intrinsic value of an economic good. B)the total value of all the alternatives forsaken when a choice is made. C)the value of the opportunity selected when a need is satisfied. D)the value of the next highest—ranked alternative that must be sacrificed to obtain a want. 58)Suppose you have four choices–go to a movie, read a book, watch television, or go to a concert. You choose to go to a movie. The opportunity cost of the movie is A)the value of the book not read. B)the value of the television program not watched. C)the value of the concert that you didn’t attend. D)the value of the activity that you would have selected if you hadn’t gone to the movie. 59)Fred and Ann both decide to see the same movie when they are given free tickets to the movie. We know that A)both bear an opportunity cost since they could have done other things instead of see the movie. B)both bear the same opportunity cost since they are doing the same thing. C)the cost of going to the movie is greater for the one who had more choices to do other things. D)neither bear an opportunity cost because the tickets were free. 60)Opportunity costs are A)objective because they can always be put in monetary terms. B)objective because specific things are given up when making a choice. C)subjective because each person decides the value of the foregone alternative. D)subjective because it is impossible to put a monetary value on foregone alternatives. 61)Bill Bonecrusher graduates from college with a choice of playing professional football at $2 million a year or coaching for $50,000 a year. He decides to play football, but eight years later he quits football to make movies for $3 million a year. His opportunity cost at graduation was and eight years later was A)$50,000; $2 millionB) $2 million; $2 million C)$2 million; $3 millionD) $50,000; $50,000 [pic] 62)A farmer has 200 acres of land on which he can grow soybeans or corn. An acre of land yields 200 bushels of soybeans or 100bushels of corn. The figure above refers to the farmer’s A)production possibilities curve.B) substitution options curve. C)trade—offs curve. D) opportunity cost curve, 63)If the farmer is producing 5000 bushels of soybeans at point B in the figure above, we know that A)the farmer is not using his resources efficiently. B)the farmer is using his land to produce a crop other than soybeans or corn. C) the farmer must be using more land than was used in constructing the  production possibilities curve. D)the farmer is using his resources efficiently. 64)In the figure above, how many units of corn are produced at point a? A)2000 B)2500 C)3000 D)We can’t tell without more information 65)A point outside a production possibilities curve indicates A)that resources are not being used efficiently. B)an output combination that society cannot attain given its current level of resources and technology. C)that resources are being used very efficiently. D)that both goods are characterized by increasing costs. [pic] 66)In the figure above, which of the following points indicates the efficient use of resources? A) a B)f C)g D) h 67)The shape of the production possibilities curve in the figure above indicates that A)production of corn is characterized by increasing costs while the production of cloth is characterized by decreasing costs. B)production of both corn and cloth is characterized by increasing costs. C)production of both corn and cloth is characterized by constant costs. D) production of corn is characterized by constant costs and the production of cloth is characterized by increasing costs. 68)Between points b and c in the figure above, the opportunity cost of another bushel ofcorn is A)1 yard of cloth. B) 1.25 yards of cloth. C)1.5 yards of cloth.D) 2.5 yards of cloth. 69)Which of the following would NOT allow society to move to point h in the figure above? A)an improvement in technology B)more efficient use of resources of current resources C)an increase in quantity of labor D)an increase in quantity of capital 70)The law of increasing relative costs is due to A)taxes. B)scarcity. C)the fact that it is more difficult to use resources efficiently the more society produces. D)the fact that resources not are perfectly adaptable for alternative uses. 71)If a country’s production possibilities curve gets more bowed out over time, it is an indication that A)technological change has taken place. B)society is learning to use its resources more efficiently. C)the quantity of labor and capital have increased. D)resources have become more highly specialized. 72)If all resources were perfectly adaptable for alternative uses, the production possibilities curve would A)be bowed out. B) be bowed in. C)be a straight line.D) not exist. 73)Economic growth can be pictured in a production possibilities curve diagram by A)making the production possibilities curve more bowed out. B)making the production possibilities curve less bowed out. C)shifting the production possibilities curve out. D)shifting the production possibilities curve in. 74)The opportunity cost of more capital goods today is A) fewer capital goods in the future. B)fewer consumer goods in the future. C)fewer consumer goods today. D)more unemployed resources in the future. 75)Suppose an acre of land yields 100 bushels of corn and that one bushel of corn provides enough seed for one-quarter of an acre of land. The opportunity cost of consuming another bushel of corn today is A)100 bushels of corn next year.B) 25 bushels of corn next year. C)10 bushels of corn next year. D) 2.5 bushels of corn next year. 76)Whenever a society forgoes current consumption to invest in capital goods, A) the less the society can consume next year. B)the easier it will be for the society to consume less in the future because people will become accustomed to less. C)the more the society can consume in the future. D)the less capital the society can produce in the future. 77)Generally, specialization leads to A)constant opportunity costs. B)greater productivity. C)the production of fewer capital goods. D)greater self—reliance. 78)A person has a comparative advantage in an activity whenever she A) has an absolute advantage in the activity. B)can perform the activity at a lower opportunity cost than can another person. C)can do the activity in less time than anyone else. D)can do everything better than anyone else. 79)Comparative advantage is always a(n)concept. A)absoluteB) efficiencyC) relativeD) monetary 80)If you can make $20,000 a year teaching, $25,000 a year typing, $30,000 a year driving a cab, and $40,000 a year as a chef, you have a comparative advantage in A)teaching. B)driving a cab. C)being a chef. D)one of them but we need more information to know which. 81)Division of labor refers to A)dividing tasks up into several subtasks and having one person perform these subtasks in a certain order. B)the separation of hourly workers from salaried workers. C)assigning different workers to different tasks. D)separating union workers from nonunion workers. 82)Division of labor increases the output of society by A)eliminating scarcity. B)reducing the choices people have to make to a more manageable number. C) ensuring that people are happier in performing their work. D)allowing resources to specialize in the tasks for which they have a comparative advantage. 83)Which of the following are considered factors of production? I.Land II.Labor III.Physical capital IV.Entrepreneurship A)I and II only B) I and III only C)I, II and III onlyD) I, II, III and IV 84)In economic terminology, the accumulated training and education that workers receive that increases their productivity is referred to as A)entrepreneurship.B) human capital. C)labor. D) physical capital. 85)The division of productive activities among persons and regions so that no one individual or area is totally self—sufficient is known as A)advantage-taking.B) comparative value. C)specialization.D) out—sourcing. 86)Assume that Economy A and Economy B have the same resources, but that individuals in Economy A have specialized whereas individuals in Economy B have not. Given this information, you can determine that A)Economy A will have a higher output than Economy B. B)Economy A will have a lower output than Economy B. C)Economy A and Economy B will have identical outputs. D)individuals in Economy A will have lower incomes than individuals in Economy 87)When nations specialize in their areas of comparative advantage and then trade with the rest of the world, the result is that A)the average standard of living in the world will go down. B) the average standard of living in the world will go up. C)the world will move from a point on the production possibilities curve to a point inside the curve. D)worldwide economic efficiency will decrease.