Marketing Strategies of Dominos Pizza and Pizza Hut Essay

Marketing Strategies of Dominos Pizza and Pizza Hut - Essay Example McDonalds is the biggest player in the industry that controls 18% of the market (King, 2013). For the previous two decades, Dominos and Pizza hut have created a reputation for excellence that has yielded respect from the customers and other industry experts. Over the past five years, Dominos and Pizza hut have obtained profits due to their marketing efforts. For the period between 2010 and 2014 Dominos profits were  £251M,  £280M,  £305M,  £399M and  £405M respectively (Market Watch, 2015). On the other hand, Pizza hut’s profits were  £400M,  £450M,  £600M,  £700M and  £760M (Novak & Creed, 2015). Notably, marketing itself is a strategy that organizations employ to communicate with the consumers to make them knowledgeable of the services and products offered (Kotler & Armstrong, 2014). Marketing is particularly essential as it gives the company an edge against the rival firms (Boone & Kurtz, 2015). A marketing strategy engrosses the products offered, the pricing of such products, the promotion of the products and their distribution. This report will give the marketing milestones that Pizza hut and Dominos have achieved and the differences in their marketing strategies within the United Kingdom. Since its incorporation in 1995, Dominos has endeavored to be the world’s best pizza delivery company. The company strives to bring accessibility, pleasure and happiness to its consumers through delivering pizza at their door steps (Farrell, 2014). The company also strives to introduce products that best satisfy the needs of its customers. Though it’s an international company, the company acts locally within the UK by offering delicious local tastes. The company’s slogan such as â€Å"fun meal† has been famous among the customers. Consequently, Dominos delights in a high market share of 9% in the UK market (King, 2013). On the other hand,