Marketing Case Study

Name:Section: ------------------------------------------------- Subject:Professor: Industry: Online phonograph record Publisher Business Problems: Although the company has grown significantly since its startup for most 2 years ago, management cute to advance and increase growth potentials. Companys website was receiving ZERO inquisition employment; also, their Internet front line was unperceivable to prospective clients. The website al-Qaida (Meta tags, headings, keywords, etc.) was peaked(predicate) designed from an online publisher standpoint and was not optimized at unit for search railway locomotive traffic or search railway locomotive market effectiveness. Another problem was that the company had no form-only(prenominal) gross receipts and marketing function in place. in that respect were no standard operating procedures or employees proactively handling rough of the true gross revenue and marketing functions. Lastly, the companys Internet presen ce was nearly invisible to prospective clients. The website was ailing designed from a strategic marketing standpoint and was not optimized for search engine traffic and search engine marketing effectiveness.

Problem summary: * Site was poorly designed both visually and from a marketing performance * No Meta Tags * Used One gloss tag for all 15 pages of website - a major no no * Traffic was or so non-existent; only receiving referral visits from some local newspaper advertisements. * Very pocket-size keyword density Goals:  Owners cherished to increase lead generation volume and gr oss revenue volume using the Internet and on! line advertisements. Client also wanted a website which was more visually appealing than their previous site. production Solutions : We had to create and implement structures and procedures to improve organization, communication, marketing exposure and gross revenue productivity. This is being accomplished through full service gross revenue and marketing consultation with the client which includes: * Logo redesign * use artistry  * SEO copywriting;...If you want to get a full essay, graze it on our website: BestEssayCheap.com

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