Brand Audit

Introduction This report aims to examine how the Disney cross off reaches their conquest in name of some main sources of their brand integrity like brand aw arness, brand images, as well as brand elements. close people in the world computed tomography once about Disney, it proves that Disney is so successful in creating corking brand equity. Disney creates their own alone(predicate) and distinctive images towards their consumers (Francoeur 2004, 4). Some empirical studies were explored in this report to trace some of information regarding the Disney brand. Here, will be examining the success of the outsizegest Disneyland, which is primed(p) in Orlando, Florida, fall in States of the States. associations reason At the stick in time, Disneyland has become a big name in the fun world. CNN reported that it shares were as t every last(predicate) as $45.80 before slip back to $45 even, up about 1.5% (CNN Money 2012). Walt Disney Company, broadly known as Disney is he adquartered in California, United States. Briefly, the company was veritable by Walt and Roy Disney, it was founded in October 16, 1923 (About Disney 2012). At that time, Disney Company was referred to as Disney Brothers Studio. Walt Disney Company was firstly working on industry of animation, but now they also work on film production, television programs, as well as travel.

Disneyland is control in some countries such(prenominal) as United States of America, Japan, Paris, and Hong Kong. One of the biggest Disneyland depicted object parks is located in Orlando, Florida, United States of America. Consumer Profile Disneyland is mean f or both female and male, the main(a) target! market of Disney tends to be propagation Y, which are children of boomers amid the age of 9 to 27 years old. Since Disneyland sets instead a high price for the tickets, so not all levels of income dope afford it. Furthermore, for consumers who live in other countries beside United States of America will likely to spend more to stick Disneyland USA. Moreover, consumers are looking for the benefit...If you want to get a dear essay, crop it on our website: BestEssayCheap.com

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