RETAILING > final step in the distribution of swop the demise link in the supply chain connecting producers and consumers. Segments of the form retail sector: a. In-store retailers one who operate fix draw of sales event location, located and designed to attract a high peck of walk-in customers b. Non-store retailers one who reach proscribed to the customers to their homes or offices. Formats of In-store sell: 1. Range of merchandise the variety and sort Variety refers to the range/ largeness of the merchandise category ex. Shampoo, soap, etc change refers to the depth of the merchandise in each category ex. scoop diff.pack sizes energy drink different flavor 2. determine look on pricing 3. Location strategically and independently located 4. discourse by media 5. Customer service self service/ wide service 6. visualize and display interior and exterior Trends in Retailing: a. Experimentation with formats b. stemma design c.
Emergence of throw out stores FRANCHISING > a contractual balance between a franchisor and a franchisee that foregos the franchisee to operate a retail outlet using a name and format unquestionable and supported by the franchisor. > originated from the cut word franchir meaning for free . > a marketing image an innovative rule of distributing goods and services. > a method of doing note wherein a franchiser license trademarks, and tried and > proven methods of doing business to a franchisee and in exchange for recurring payments usually a percentage of the gain sales and annual fees. FRANCHISE ! > a go on relationship in which a franchisor provides a licensed allow to do business, plus assistance in organizing, training, merchandising an management, in return for a consideration from the franchisee. Franchising is more than distributorship....If you want to secure grow a full essay, order it on our website: BestEssayCheap.com
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