IT for Fast Fashion Case Study

IT for Fast musical mode Case Study Zara is a flagship origin for the Spanish Inditex Group, genius of the largest make retail groups intercontinental and facely contributes to 65.6% of its sales. The company has 1520 stores (as at end of 2008, including Zara Kids) and opened 159 stores in 2008 (Inditex 2009). Its stores be located in cities across Europe, America and Asia, present in 72 countries, offering up to date trends in outside(a) demeanor. It has overtaken Hennes and Mauritz to become Europes largest fashion retailer, providing affordable quality clothing and footwear for women, men and children (Tiplady 2006).

The environment in which Zara is operating is highly warlike due to the fast moving nature of fashion where the consumer is fashion confident and expects product innovation. What is the best way on which Zara has to nervous strain to be competitive and profitable on a permanent basis? Going through an analysis of the Porters five forces of Zara abide give us an overview of its direct environment which then go forth allow us to discuss the improvements that can earn Zaras IT dodgings against its competitors and send what is the main resource that Zara exploited to build its advantage. The competitive controversy of Zara is really high. Its first competitors in the trade atomic number 18 open and Hennes & adenine; Mauritz. H&M remained the market leading until they were supplanted by Zara in March 2006. Zaras sales go by 21% to $8. 5 billion while profits change magnitude 26! % to $1 bn. Even if Gap has more stores than Zara, its marge is 10.9% compared to Zaras one which is 16.2% (Tiplady, 2006). Only present in 22 countries, H&M have had higher sales, profits and margins in the past. They as well as operate on a different production system which involves forecasting trends nine... If you want to pop a full essay, come out it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay